Lancôme approached us when they were due to refurbish their concession in Selfridges. They wanted to integrate digital display technology into their retail experience and specifically sought to wrap a supporting column with moving imagery.
Our solution uses a very fine pitch LED video wall, which is the only technology that provided a near seamless join at each corner of the pillar. In combination with this visual centre piece, we also installed an LED banner behind the cash desks and, to complete the installation, we provided synchronised LED mood lighting.
All content is created by our design team, in conjunction with Lancôme's marketers and is remotely updated to match the regular in-store product launches and promotions.
If you're thinking of integrating technology like this into your own retail experience, why not complete the form linked below and we'll send you so more information.
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