In ever increasingly competitive high street conditions, Thorntons needed to bring their windows to life and capture the attention and imagination of passers by. In 2009 we were selected after an extensive tender process. The renowned chocolate retailer wished to experiment with digital screens in a selection of their retail stores. The project strategy was simple; could Digital Signage increase sales performance, compared to traditional static printed posters.
A few weeks after selection, we installed pilot systems into 5 stores and, over a 6 month period we produced strategic sales content for promotions over a multitude of tactical seasonal campaigns. The resulting performance was tracked and analysed weekly. Allowing Pixel to refine and enhance the content design to fully maximise it’s efficacy in the high street. Results were extremely positive with an average promoted product sales uplift in excess of 12% together with an in-store total sales uplift.
In addition through our on-going University research studies, we were able to analyse and refine content in real-time, throughout a number of key high street and shopping centre scenarios. The knowledge, findings and most of all results from this period were invaluable to our content design studio.
If you want to know more about this project or how we could enable your own organisation with a dynamic, flexible digital signage network, drop us a line and we’ll get right back to you.
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