Transport hubs have never been so busy and are constantly looking to expand capacity and smooth customer flow to help maximise their operational efficiency. Digital technologies are being used in more numbers and contexts than ever before, primarily because of their real time and flexible communication capabilities.
Pixel is one of the few companies in the world to have installed a large scale digital signage solution at a major airport. Manchester Airport procured a 'flexible branding' solution from us which utilises nearly 300 digital signs to provide their check in infrastructure with the flexibility to adapt to constantly changing airline and operator usage requirements.
The strategy adopted by Manchester Airport demonstrates how digital signage in transport hubs can be used to great effect. Not only can it increase the utilisation of existing infrastructure, but it also provides a canvas for customer communication that can be changed in the blink of an eye.
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