Our studio team includes a number of character animators who work alongside some of our best-known clients to bring their brand assets, characters and even fonts to life.
Good animation serves two primary purposes in a digital signage context:
Creating motion – which helps draw attention
Producing an emotive response – which makes communication more memorable.
Understanding the unique approaches required to achieve both these goals is key to crafting animation that is efficient in impacting viewer behaviours.
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Pixel’s expert team has the skills and tools required to take on any animation project. Sometimes, the animation projects we work on will be a simple case of making a piece of text move in an eye-catching way, other times we create a whole library of bespoke animated shorts, exploring the use of a brand logo to showcase key characteristics of the brand’s personality.
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The above video was one of our favourite animation projects and involved the creation of a series of content loops for shelf edge displays at Lego in the Trafford Centre.
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If you have an upcoming animation project you would like our experts to help with, get in touch today,
