Halifax
Bringing to life financial services using digital experiences
Halifax is a British banking brand operating as a trading division of Bank of Scotland, a subsidiary of Lloyds Banking Group.
the challenge
To bring to life the in-branch communications for this stalwart of high-street banking.
Our Approach
We first started working with the Halifax in 2013, installing and managing a number of digital touch points, from six-screen video walls, to digital window displays. In 2018 we worked on our biggest single-branch project yet, in the shape of their groundbreaking London flagship branch. Situated on Oxford Street, opposite Tottenham Court Road station, this 3-floor branch -the largest retail banking space in Europe- acts as a template for all future branch openings and refurbishments with a heavy focus on automation and how technology can aid and improve customer experience. Within the branch sits four key propositions supplied and managed by Pixel:
The kid’s zone
Designed to keep children entertained while their parents are in appointments the kid’s zone is based over 2 floors. There are Samsung Galaxy Tab tablets running a custom built app that hosts games and educational learning apps, whilst on the ground floor children can deposit their saved pocket money into a coin counting machine and watch a dynamic triggered content loop on the screen above aimed at educating Halifax Bank’s youngest customers in the benefits of saving. An additional unit uses a combination of standard and transparent screens with an LED synced tunnel allowing children to interact and trigger different content showing a Pixel animated Halifax Bank Piggy story.
The travel zone
This innovative area on the ground floor includes a 360 touch screen globe split into two halves which allows customers to interactively explore a world map and research potential holiday destinations on a synchronised interactive app running on Microsoft surface tablets. The bespoke interface design provides travel guides on over 150 destinations whilst also allowing customers to browse Halifax Bank’s travel products.
The home hub
Found on the first floor, this area includes four large-format touch tables allowing Halifax Bank customers to familiarise themselves with the home-buying journey, using a custom built interactive touch application. The space also boasts a large format custom overhead LED halo display, vibrantly displaying relevant messaging and signposting the area. The high-brightness, motion and animated designs all work to draw viewer attention, adding to the modern look and feel of the branch.
The café
This is a break-out area for Halifax Bank customers and non-customers alike to relax and enjoy a coffee. It also doubles as a space in which to host events. The space boasts a 98” screen which has the ability to automatically switch from Halifax Bank marketing content to mirror a laptop or provide broadcast TV content.
The Outcome
The London flagship branch has won numerous awards for its digital aspects, including accolades from the DailyDooh and the Digital Signage Federation.
