La Grande Recre
France's premier toy retailer adds digital promotion to their in-store marketing mix
La Grand Recre are purveyors of children’s toys and gifts across France with over 400 stores.
the challenge
As part of their modernisation programme, digital promotional displays had been specified into newly refurbished stores. La Grand Récré needed to find an implementation specialist with the experience and knowledge required.
Our Approach
In 2019 we provided various digital touch points for their store refurbishment in Nice and more recently installed a pair of content-synchronised 75″ ultra high brightness displays at their flagship Paris store.
The Outcome
The newly refurbished stores now feature animated point of sale displays, designed to increase footfall and provide sales uplifts on promoted range. We provide content production services in conjunction with our normal support and managed on-site maintenance to ensure the displays are operating at their best at all times.
