Our in-house studio team is full of motion graphics experts, and considering the impact motion has on audience attention and behaviour, that’s a good thing.
Long gone are the days where simply showing static images on screen could be considered a strong digital content strategy. With the amount of research out there showing the importance of utilising motion, colour change, brightness variance etc. there is no excuse for not getting a motion graphics specialist working on your content.
The vast majority of projects we work on with our clients involve the use of motion graphics to create standout content items designed to work perfectly with their target audience. This includes:
promote
entertain
inform
craft ambience
Often we will create bespoke assets and bring them to life through motion graphics to produce custom-built digital executions designed to work perfectly for the specific audience each client is trying to speak to.
We appreciate that full-motion video for every campaign can be a costly affair. That’s why our designers utilise a range of software and skills to bring still images to life. This approach means clients can give us existing assets that we can mould and shape into something far more appropriate for a digital signage platform, but without having the associated costs of creating the work from scratch.
