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Poundland, one of the UK and Ireland’s best-known discount retailers, set out to modernise its high-street presence with digital window displays. It needed a solution that would be visually impactful, scalable, and easy to manage across its entire estate, helping create a new, retail media based income stream, as well as increasing footfall and in-store engagement and sales.
What we did
Pixel Inspiration rolled out a digital transformation in some of Poundland’s 850 stores, including technology and creative content solutions that provide dynamic retail media opportunities for both own-brand campaigns and third-party suppliers.
How we did it
We equipped each Poundland store with 55” ultra-high brightness digital store window displays to replace static posters. Larger stores received two or three screens to help create maximum visual impact, while flagship stores like those in Nottingham and Teesside featured larger 75” units.
All displays were integrated with Poundland’s chosen retail media sales house system, allowing for the seamless creation of monetised campaigns from both endemic and non-endemic brands.
We use the Dise content management system to help us manage the automation and monitoring of each screen, obtaining playback analytics and enabling our 24/7 support team to be alerted to any issues quickly, ensuring minimal screen downtime. Motion graphics are automatically scheduled, streamlining digital campaign deployment and eliminating the possibility of manual errors.
On the physical side, a custom display mount rear cover was designed, providing a professional and neat finish to the rear of the digital screens whilst keeping tampering risks to a minimum.
The technology
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LG 55” and 75” ultra high brightness LCD window displays
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Dise content management system
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Bespoke display mounts, rear covers and totem enclosures
What now?
Poundland’s digital transformation has been rolled out to stores across the UK and the Republic of Ireland, with further expansion planned, including the on-boarding of Poundland’s other in-house brands such as Pep&Co.
We continue providing our fully managed service across the retailer’s digital estate, including day-to-day content management and our 24/7 monitoring and support.
