Yangtze
Oodles of noodles and some DOOH to boot
Yangtze is a leading Oriental quick service restaurant brand blending the best fusion of authentic Oriental inspired fast food with casual, convenient dining experiences at affordable prices.
the challenge
As with many of our projects, our initial engagement with this brand was a simple one; providing a fully managed digital menu board into a new store opening. After a successful initial trial, we were engaged to provide the solution across their estate.
Our Approach
All equipment was specified to hit the client’s budget, whilst providing the security of 3 year commercial warranties. Installations were closely coordinated with the chosen shopfitter for each site, with unique content for the menu boards being created in the period between order and installation. All equipment was connected to our cloud based content management and support systems, ensuring proactive detection of issues with remote diagnostics and troubleshooting handled by our support team.
The Outcome
Our design team love to work on Yangtze menus, as they have such a vibrant brand identity. Great content, running on well integrated digital displays provides an eye-catching canvas for effective customer communication, all backed up by our fully managed remote and out-of-hours on-site support.
