Initially, the existing digital infrastructure installed across a wide range of store formats was novated into the Pixel support systems, allowing the brand to capitalise on previous investments in hardware but optimise the support process to provide a single, cohesive view of Kurt Geiger’s digital media network. We repurposed and optimised the existing display and media player hardware, saving costs and reducing waste, while still meeting our overall project goal. Key to this transition was the migration of content management software to a platform that allowed us to manage content scheduling, automate updates, and provide real time hardware monitoring of the displays and media players across the estate.

 

Following this migration, we began to implement a variety of new digital upgrades as and when news store openings or refurbishments occurred, helping elevate the Kurt Geiger in-store experience. 

 

Our creative services team helped implement impactful brand visual motion graphics, capturing the attention of busy shoppers and driving footfall to stores. In some high street locations, digital store windows were specified and installed -  providing perfect digital additions to the shopfit that are able to combat the glare of the sun and remain vibrant focal points in all weather conditions.

 

After a period of ongoing rollout of LCD based technology, we advised the brand of the significant creative, operational, and sustainability benefits of LED-based displays. We have subsequently installed and integrated several large format, bezel-free video walls into the network of digital media displays.