Pixel have been managing the content production and scheduling for O2 since 2015. With over 450 stores throughout the UK and over 1000 displays, Pixel are continuously working with O2 to develop new solutions into the established system to experiment with the capabilities of their content management system.
Without any need to rewire or attend sites, Pixel remotely synced up their screens within each store, to play the same content at the same time.
The aim is to disrupt the content, grabbing attention from every angle, filling the store with the same content to give a real drive on the latest marketing campaign. Using this for launches, we can switch all content to advertise a new product at the exact time of release. We can schedule this to happen at an exact time of day, run every 5 minutes or once an hour depending on the intention they have for each campaign.
All in a day’s work.