With the proliferation of social media over the last decade, a huge opportunity exists for marketers and brands to maximise user-generated content (UGC) within their marketing mix.
UGC can have a huge impact on attitudes and behaviours of viewers due to the perceived ‘trustworthiness’ and ‘accuracy’ that organic, customer content adds.
Unsurprisingly, many organisations want to bring social media activity into their retail space and working environments to help connect the in-store and online worlds.
We’ve been integrating social media content into out of home digital displays for over 12 years, when we first worked with Nokia to bring a bespoke, 6-screen social media dashboard to their international head offices in Finland, London and California.
Since then, we’ve brought social content into Argos, Urban Decay, Screwfix, Offspring, several retail banks, and House of Fraser, amongst others. We have also worked with the likes of Harry Ramsden, Manchester Central and London Olympia on projects allowing users to create and share content in those locations to screens (and social media accounts) owned by the brands.
You can display social content from virtually all of the major platforms including:
Encourage 'Trusted Brand' status by sharing UGC
Improve the customer/employee experience
Connect your brands in-store and online presence
Moderation and curation of content is key. For this, we provide several methods to our clients. We have an iOS and Android app, which allows simple and rapid moderation of your aggregated content, but if you'd prefer a more hands-off approach, we can provide moderation as part of our managed service.
Like all of our solutions, they’re backed by our 24/7 remote monitoring and support service.