TSB
Digital Content Management for High Street Banking
TSB is a retail bank with heritage stretching back to the start of the savings bank movement 200 years ago. Offering full service banking to more than five million customers.
the challenge
First engaging with Pixel in 2016, TSB were looking for a partner who could help them setup and manage a multi-lingual digital signage network across their UK branch network.
Our Approach
We designed and configured TSB’s signage network in a way that made managing multi-lingual (Welsh and English) digital communications simple and effective. Using a series of content templates and associated player ‘meta data’ tags and scripts, we leveraged the built-in capabilities of the Scala software platform to provide an efficient and digital communication tool. Our in-house design and content management teams take care of the day-to-day update of messaging, in conjunction with the TSB marketing team.
The Outcome
Any digital sign installed across the TSB estate can now automatically feature single or dual-language content. In addition to the this dynamic POS messaging, at selected branches we created a bespoke multi-touch, multi-user interactive explorer application, to add some digital wow-factor to the in-store experience.
