Understanding who’s interacting with your digital media content can provide huge insights, help shape your advertising efforts and justify the value of your digital estate.
For many years it’s been possible to delve deeply into the usage of websites, but being able to do this with physical estates has been a different challenge altogether.
With more recent advances in sensors and software, it’s now possible to track, in a GDPR compliant manner, all sorts of audience and customer behaviour. This means you can create and plan your campaign messaging to ensure you are communicating the right message, at the right time, to the right audience by measuring its performance.
Understand footfall levels and store environment interactions
Analyse customer traffic flows
Review content performance by audience type
Analyse dwell and attention times
Review gender and age splits per location over time
Provide campaign influence across multiple locations
We work with various sensors, from the simplest of cameras through to advanced fish-eye and LIDAR enabled units. Data is collected, anonymised and then delivered to secure cloud portals, where it can be subsequently interrogated, compared and visualised.
We're also able to integrate the sensor data streams with our content playback engines, allowing for digital content to react to live conditions, for the ultimate in automated content localisation.
Over the years we've been using these systems, we've built-up an in-house expertise in data collection and analysis, but we’re equally able to provide the infrastructure to enable our clients to handle their data directly. Like all our solutions, our 24/7 remote monitoring and support service can make sure your data is always available.