The growth of retail media has been skyrocketing over the last few years. thanks to the rise in online privacy legislation, brands are re-discovering the power of a direct presence in out of home digital situations where customers are making their buying decisions.
Our in-store retail media solutions deliver targeted, monetised brand messages at the point of purchase to capture customer attention whilst they’re in shopping-mode. ​Media can be scheduled in loops with share of voice weighting or targeted using programmatic methods, including integrations with demand side platforms and marketplaces. Full proof of play reporting can be provided at a moment’s notice or automatically generated and delivered to third-party platforms.
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Suitable digital formats for retail media include floorstanding D6 units (85” portrait displays) bay or gondola-end headers utilising stretch LCD panels, shelf strips, aisle-fins and goalpost style units. Whatever the display format, all can be integrated with programmatic algorithms and tailored using sensors for proximity detection, GDPR compliant age and gender recognition.
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We work with some of the UK’s leading monetisation experts to deliver world-beating solutions, allowing us to offer a true one-stop-shop for our clients.
THE BENEFITS
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Whilst retail media’s primary purpose is revenue generation through thoughtful, automatically targeted advertising, it can also be an attention-grabbing asset that can increase footfall and enhance the in-store journey for customers. The platform can even be used to provide staff training outside of trading hours.
Our in-house installation integration and support teams are put to full use for in-store retail media projects, providing round the clock assistance to clients in the management of their media estate and supported when needed by our award-winning studio crew of animators, illustrators, 3D artists, coders, photographers, film-makers, and motion graphics gurus.
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