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Panos, part of the La Lorraine Bakery Group (LLBG), is Belgium’s go-to destination for breakfast, lunch and snacks. With over 270 locations, each Panos store has its own unique approach, tailored to the local market.
For over a decade, we’ve worked with Panos to modernise its in-store communications, simplify operations and reinvent the customer experience with smarter, more dynamic marketing tailored to each shop’s unique location, language, and pricing structure.
What we did
By blending dynamic digital signage with seamlessly delivered printed POS materials, Pixel has helped to create unified, efficient, and impactful store operations.
Our solution allows Panos to deliver targeted, location-aware messaging - including multi-language and store-level, sku specific pricing to menus, pricing label and promotional POS. Whether a customer is in Brussels or Bruges, the digital signage instantly and automatically configures itself to local preferences.
How we did it
Pixel Inspiration helped streamline complex processes relating to the management of products, promotions and pricing for each campaign period with the help of our dynamic pricing tool – a digital SAAS platform developed by our in-house team and fine-tuned specifically to suit Panos’ needs, reducing the workload for staff, the risk of human error and the speed of processing millions of individual changes to the product inventory.
We worked with premium hardware suppliers including Samsung, Philips and LG to provide dynamic, multi-screen menu boards in each store. Combined with automated, creative content management and live pricing, the menu boards both elevate the customer experience and make marketing campaigns more efficient than ever.
Working closely with our digital signage software partner for this project, Telelogos, we integrated the data output from the dynamic pricing system into the digital menu board content, allowing for automated updates of pricing, promotions and product availability.
Alongside the fully managed digital signage, we concurrently supply printed POS materials through a collaboration with our parent company, Staci. From production and packaging to distribution, we ensure every marketing touchpoint makes a compliant impact, exactly where and when it’s needed.
The technology
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Dynamic product pricing management system
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Multi-screen digital menu boards
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Multi-output digital signage media players
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Intra-frame content synchronisation, management and scheduling
What now?
We continue to support and upgrade Panos locations with modern digital menu boards across Belgium, refining content through our dynamic pricing tool and delivering unmatched flexibility and precision, all under the watchful eye of our 24/7 remote monitoring and on-site support service.