Digital window displays are an incredibly effective format thanks to their animation capabilities and changes in light that attract the peripheral vision.
Our very first installation in 2004 was a projection based digital window and, since then, we have gone on to install and support over 1000 other window displays using high bright LCD and LED technologies. As with all digital displays, it's the content on them that has the greatest impact on audience behaviour.
the benefits
Static posters and mannequins just can't compete with digital window displays that actively grab attention with motion onset, colour change and, potentially, interactivity. Even when stores are closed, they offer a space for communications that can push customers online and continue to convert sales
+7%*
+600%*
+2%*
INSIGHTS
increase in
customer footfall
more attention when compared to static PoS
increase in store revenue
into your audience's profile + behaviour
Working with the world’s leading manufacturers in these technologies means we can offer you the gold standard that meets both budget and the physical requirements of a typically varied estate.
Unless you're a travel or estate agent, where customers are more likely to dwell at your window, you typically have between 3 and 5 seconds to communicate a message. This makes content design an incredibly important part of any digital window project and where our award-winning studio resources come in to play.
Our knowledge of the specialist technology combined with our industry expertise can transform your window into a key touch point for customers. From promotional interaction using through-glass touch, to full transactional capabilities, mobile integration via QR codes, and Bluetooth Beacons, the possibilities are limitless.
If you’ve been down any major high street recently you may have already seen some of our screens in action. Some of our window display clients include O2, Lloyds Bank, Boots, TK Maxx, Argos, Flight Centre, ITSU, Poundland and Knight Frank.
*proven performance across an index of clients where displays and sales were monitored over time.
