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Operating from hundreds of locations across 100 airports in nine countries, Sim Local is a leading global provider of travel SIM card and eSIM solutions for busy travellers. Following a rebrand and store format makeover, Sim Local wanted to elevate their stores and standalone vending machines with an enhanced digital offer.
What we did
Pixel Inspiration has worked with Sim Local for over 4 years, helping to transform its stores and interactive vending machines around the UK and Europe into high-impact digital experiences.
How we did it
As a first step, we migrated the existing, LCD-based digital signage network into the Pixel support service, ensuring Sim Local stores continued to stand out in high-traffic airport environments and providing round the clock support via our fully managed service.
We established quickly that the existing in-store LCD video walls would be better served by the bezel-less aesthetic offered by LED-based displays. We also recommended the implementation of synchronised content across displays, improving the in-store customer experience and more effectively drawing the attention of passers-by. The technology provides for significantly higher levels of brightness and colour reproduction, enhancing the canvas for Sim Local’s content.
The signage software powering these new screens was also configured to allow fully synchronised content playback across multiple displays, ensuring key messages and product offers appear in the most impactful and creative way possible.
This approach was duplicated across multiple sites and even to its standalone vending machine locations, where the signage is installed as part of the vending installation, receiving content and configuration updates over a managed cellular connection.
The technology
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Direct view large format LED displays
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Dise CX signage platform for content scheduling and in-store multi display synchronisation
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Managed cellular connectivity for remote vending locations
What now?
Sim Local’s new digital infrastructure has made stores and vending machines stand out in some of Europe’s busiest airports and we continue to work with them to deploy new locations. Our engineers are located across Europe and hold permanent security passes at major UK airports, making installation and 24/7 remote and on-site support of the digital infrastructure much more efficient.
