sim local
Attention grabbing displays and intuitive content management for one of the world’s largest travel SIM providers.
Operating from 300 points of sale in over 100 airports in 7 countries, Sim Local is one of the world’s largest SIM providers in the travel sector.
Sim Local offer a variety of network operator Sim cards that allow travellers to connect to a local mobile network and benefit from significant savings versus roaming.
the challenge
Sim Local were looking to rebrand and makeover their store and remote vending machine locations by upgrading and modernising their existing signage infrastructure. By doing so it would provide the ability to automate and sync content on best-in-class hardware to improve the customer experience and draw the attention of passers-by to their stores and vending machines.
Our Approach
We were recommended to Sim Local in July 2021 by an existing client. The project to digitally transform their stores began with the refresh of their existing displays across 15 of their airport stores, including London Heathrow, Manchester, Brussels, and Athens.
We replaced the existing aged LCD video wall displays with new, panoramic direct LED units, providing maximum impact to capture the attention of passers-by from multiple directions. The content displayed on adjacent screens was synchronised using the CMS software platform, so that content items rotated at the same time, offering higher impact and a seamless brand experience.
Pixel supplied and installed all 15 stores with licenses for the Dise CX Platform to allow day-to-day content scheduling and automation of the displays. In addition to the store licences, we also managed the installation and remote management of licenses for all 16 of their vending machines, located in Copenhagen, Stansted, Heathrow, Luton, and Gatwick.
The Outcome
With further store launches and plans to modernise their vending machine estate to include LED displays, we are excited to continue our relationship with this leading telecoms provider and are proud to support them with our fully managed service across their digital estate, including day-to-day content management, creative content production and our 24/7 monitoring and support.
