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Brussels Motor Show is Europe’s biggest, with 60+ car brands competing for the attention of over 300,000 visitors. For South Korean auto brand KIA, digital technology and media plays an important role in providing accurate vehicle information to people, without having to seek out a sales representative.
What we did
Pixel Inspiration provided interactive kiosks with an integrated online tool that supports customers and reduces pressure on staff. The “silent sales reps” provide accurate and relevant information about KIA’s latest models, in line with EU compliance standards. With last-minute changes commonly needed at events like this, our content-driven digital solution provides the flexibility to update from the site or remotely.
How we did it
We source the short-term rental of a fleet of interactive tablets and install them on bespoke floor stands next to 20+ KIA vehicles. The interactive displays provide the correct product information for each vehicle, including data on the model, available accessories and pricing.
Along with motion graphics design, our creative and technical services team developed an online content management system that allows KIA to make instant updates. Whether for private, professional leasing or renting, the content has to be adaptable to suit display legislation for car financing models.
The technology
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Online CMS for live updates to interactive content
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Interactive displays installed to bespoke floorstands
What now?
We continue to partner with KIA at the Brussels Expo Motor Show each year, providing effective digital hardware that provides customers with all the information they need without needing constant staff intervention. KIA can also confidently meet compliance standards and significantly reduce the need for print materials.