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Digital Bay Headers

A dynamic canvas for branding and monetisation

The Perfume Shop digital bay header

Revolutionise underutilised space above brand bays in supermarket, retail and convenience environments to help influence purchase decisions. From promoting seasonal offers to highlighting new product launches, LCD and LED digital bay headers allow for real-time updates and targeted communication with your customers.

  • Improve customer engagement

  • Reduce campaign costs and speed to implement 

  • Near real time updates 

  • Optimise and monetise often wasted retail space

Endless size and configuration options are on offer, from stretched LCD screens - also known as bar-type - to seamless custom LED displays


Our installations will fit right in.

Monetise with tailored campaigns

Create additional revenue streams from in-store retail media opportunities using digital bay headers as one of the core assets. More and more retailers are realising the profitability that in-store digital can deliver, turning underused spaces into media sites and giving retailers a strategic platform to leverage trading partnerships with brands and advertisers. 

Our tech and content production teams can create tailored campaigns with show-stopping visuals, configured so that data, branding and messages can be instantly updated anytime. We can integrate with campaign booking engines and even planogram data to ensure rapid and accurate content targeting across a multi-site estate.

What we did for The Perfume Shop

The Perfume Shop wanted to make use of a 16-metre bay run in its Marble Arch Store to increase the visibility and flexibility of merchandising for the myriad fragrance brands in stock.


Working with weareSDI, we installed a full length run of dynamic digital bay headers, complete with code that defined which brands were in each bay, to allow The Perfume Shop to make instant updates when brand logos needed changing or repositioning. The control system was built to scale from day one, allowing management of hundreds of bays to be as simple as one.

The digital signage experts

Pixel is an award-winning provider of high performance digital signage systems. With over 20 years’ experience in the industry, we’re one of the most respected names for digital signage solutions in the retail and hospitality sectors.

Our people are completely focused on ensuring your customers have the most engaging, illuminating and enjoyable experience when they’re with you. We work closely with you to bring your ideas to life, and make sure the final solution does exactly what you want. With dedicated project managers and a nationwide network of service engineers, you can rely on Pixel for the inspiration to take your customer engagement to the next level.

Brands choosing Pixel for their digital bay headers


Looking to increase brand visibility? Get in touch with one of our digital bay header experts today.

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