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For almost a decade, apparel and home goods retailer, TK Maxx, has partnered with Pixel Inspiration to transform over 400 stores across seven European countries with the most up-to-date digital signage solutions.
What we did
We are responsible for the design, installation and management of dynamic window and in-store digital displays across the TK Maxx estate, supporting new store openings and refurbishments as part of an ongoing rollout.
How we did it
Each TK Maxx store features a consistent setup, tailored to enhance customer engagement and retail efficiency. We install LCD or LED panoramic video walls behind cash desks, integrating with a Pixel supplied customer call forward system, allowing for audible call messages to be delivered to the audience and synchronised with vibrant visual content.
Selected high footfall locations have been equipped with 75” ultra-high brightness window displays, mounted using either custom floor-standing trolleys or articulating wall mounts.
For flagship sites such as Vienna and Tottenham Court Road stores, we introduced LED based large format window displays, transforming the storefront into a high-impact digital beacon.
Our in-house creative services team have worked with TK Maxx’s internal content team to enhance its static POS materials into dynamic, animated campaigns. A content preview system was developed by us and installed at TK Maxx’s head office to allow the marketing team to easily preview and review what creative content is playing in each territory, language and format.
The technology
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LED and LCD panoramic video walls behind counters and cash desks
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75” ultra-high brightness LCD window displays
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Customer call forward system, integrated with visual content with realtime triggers
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Large format bespoke LED displays
What now?
TK Maxx benefits from a fully managed, scalable digital signage support service as its network continues to grow across Europe. Our turnkey approach ensures that every screen consistently delivers on-brand messages at the right place, right time and in the right language.
