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As the UK’s leading paint brand, Dulux offers over 1,200 colour options and a range of services to help customers find the perfect paint for their homes.
When it came to showcasing its premium Heritage paint range across 60 new store locations, Dulux needed more than just the traditional paint display to bring the colours to life.
What we did
Pixel Inspiration introduced a tactile, high impact interactive solution that allows customers to effortlessly explore colours. The solution also provides Dulux with the ability to gather important audience analytics and monitor interactions day in, day out.
How we did it
RFID tags were embedded into the physical colour swatches that are part of the fit-out. When swiped against the interactive digital screen, relevant information appears for customers to learn more about their selected colour, including complementary pallets and inspirational room sets.
Pixel’s in-house creative services team took Dulux’s initial wireframes and turned them into a polished, brand-consistent user interface that integrates with new and existing digital touch points. The interactive kiosks and purpose-made app invites customers to:
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Browse the full Heritage colour range
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Discover how colours work in real rooms
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Learn more about the Dulux brand
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Explore curated complementary palettes
The solution is connected to our cloud-hosted content support and monitoring systems via a private cellular connection, allowing the Pixel support team to monitor the health of each location for best-in-class reliability and customer experience.
Audience analytics can be obtained via the application, allowing Dulux to monitor shopper interactions at any time to get a better perspective on customer behaviour and measure the campaign influence on Heritage range sales.
The technology
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RFID tags
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Interactive kiosks
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Cloud content management and scheduling
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Audience analytics
What now?
We continue to provide 24/7 support and maintenance to Dulux so that employees can focus on customer service whilst the digital installations add value to the in-store customer experience.