How we did it

When we first partnered with Toyota, the dealer format required a multi screen video wall in their customer waiting area. A 4-screen wall solution was designed using NEC P series displays, due to their excellent brightness, reliability and longevity. A single media player provided the content management playback and screen monitoring duties, connected to our cloud managed content management platform. 

In the most recent design standards update, we worked with Toyota GB to implement many new interactive digital touch points at over 40 dealer sites. The new design required digital media touch points at many more stages of the customer journey, including a used-car search, a large format ‘hero wall’ and several one-to-one customer pods. 

In addition, to bring to life Toyota’s Beyond Zero sustainability initiative and its journey toward zero-emission cars, a new space was created to host a large format panoramic interactive display. The panoramic, stretched format is ideal to provide a canvas for an interactive digital timeline that educates customers on Toyota’s history of sustainability achievements and roadmap. Touch interaction is provided by an Infra-red overlay, designed specifically for the stretched format and allowing multiple touches to be detected concurrently.

Remote content management and monitoring allows us to employ rule-based creative content distribution that can be localised from showroom to showroom. 

Our creative services team also created a series of content templates and interfaces that could be remotely updated to welcome customers and showcase purchased vehicle and service information. Sensors that monitor the footfall and dwell time of customers across each dealership were also fitted as part of each installation and provide Toyota with ongoing analytics to understand customer behavior in dealerships.