Augmented reality

At the store edge, AR technology was implemented to capture attention in their busy retail locations. Thought bubbles with phrases like, “I’d love to have pizza in Rome” or “The coffee is much better in Barcelona,” are triggered by passing shoppers, appearing over a live video stream of the street outside. Our creative services team designs the content to tie back to Carrefour Voyages’ core offer and to automatically update with live promotions.

 

Interactive virtual globe

Holiday-makers can explore vacations by their location on the planet by interacting with virtual globe.  Using simple touch gestures, spinning and zooming, the 3D animated planet they are able to find all holidays currently offer, with live pricing and availability mapped on to the user interface. Built using Google Maps API, our application configures the positions of all currently available holidays to automatically plot to their locations on the maps, also allowing users to filter by region, accommodation type, or star rating, turning global travel discovery into a tactile experience.

 

Digital brochure shelf 

To reduce paper usage while retaining the familiar format of travel brochures, we designed and installed a digital shelf. By synchronising it with Carrefour Voyages’ existing production process, all new publications automatically update onto the interactive screens. Motion graphics combined with live data integration ensures that relevant, real-time offers are presented to help guide the in-store sales process.

 

Holiday search gamification with RFID

The final touch point, we believe, was a world first at the time. We introduced three 3D-printed dice that individually represented holiday type, region and star-rating. Each face of each dice is embedded with RFID tags, which are detected by a set of antennas. When a customer throws the dice, leaving ‘their holiday choice to fate’, the way the dice land automatically filters the holiday recommendations using the 4,000 possible combinations. Customers then have an automatically curated, set of travel offers for them to explore further through interaction on the large format LCD touch display.