Home / Work - Moët & Chandon
For its new chiller and free-standing display units going into UK supermarkets, premium champagne brand Moët & Chandon wanted to help customers learn more about the range of products on offer, improving engagement and increasing sales.
What we did
Pixel Inspiration developed an interactive digital display and intuitive app supported by creative content that improves customer engagement with champagne connoisseurs and casual buyers alike. The experience encourages shoppers to learn more about the range of products and try something new, or help find the perfect bottle for a special occasion.
How we did it
Our in-house creative services team designed and developed a high-impact interactive touchscreen interface that was simple to use and honoured the iconic Moët & Chandon brand.
The user journey was tailored to different shopping behaviours, including the option to shop by product or occasion. We included an ‘Inspire Me’ button that randomly suggests a product for the indecisive or curious. Each pathway provides information that supports purchasing decisions, building trust in the brand and ultimately boosting sales.
A PCAP touch display, interactive media player and cellular router were seamlessly integrated into custom freestanding display units created by our partner, Impact Design. User tracking was integrated into the touch application to allow Moët to monitor real-time feedback on the utilisation of the solution at each store.
The technology
-
PCAP touch display technology
-
Discreet, high-performance interactive media player
-
Integrated cellular router
-
Real time usage analytics
What now?
The initial roll out received high levels of customer engagement and had a positive impact on customer interaction with the Moët brand in-store.
Our partnership with Moët & Chandon continues with a second-phase roll out, and we continue to provide 24/7 maintenance and support across the digital network, including at European sites.