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Kingfisher Shopping Centre in Redditch, UK is home to over 150 stores, a cinema complex and food court. It needed a comprehensive digital wayfinding solution to help visitors navigate the diverse 1,000,000 sq ft / 92,936.80 sq m space.
What we did
Pixel Inspiration designed and produced an interactive wayfinding solution, covering everything from kiosk hardware and software to interactive content application development and ongoing 24/7 support.
How we did it
Cost effective, large format, DDA compliant kiosk hardware was procured on which our wayfinder application was installed and locked down. Centrally managed metadata ensures that each kiosk maintains knowledge of its precise location on the map, allowing for flexibility in deployment and change to be made at a moment’s notice, without the requirement to re-configure the application or content.
Developed in-house specifically for the hospitality and retail markets, we delivered an intuitive, visual map-based touch wayfinding experience. Our creative services team design simple and highly intuitive user interfaces (UI) to enable ease of use and to capture the attention of busy shoppers. The interface works with our intelligent back-end waypoint and routing database, which allows all routes and destinations to be configured using a simple content management system. This means that the inevitable changes that happen over time can be simply updated remotely, with the maps on connected kiosks re-configuring themselves without any intervention.
The technology
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Graphical mapping
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Interactive, large format digital kiosks
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Database driven configuration for fast updates
What now?
Kingfisher Shopping Centre now benefits from a modern, intuitive wayfinding experience that helps visitors find their way with ease, whilst also ensuring the lowest total cost of ownership for our client.
The whole solution is monitored with software, and we continue to provide on-site engineering support backup from our field support team.