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With over 100 restaurants, Chicken Spot has been established in greater Paris for almost 30 years. They wanted a digital partner capable of providing fully managed and customisable menu board solutions that could be integrated into its new and existing restaurants.
What we did
Our digital menu solution created a major focal point for customers as they enter the various Chicken Spot locations, increasing the visibility of the menus and localised pricing.
How we did it
We developed Chicken Spot's unique menu board solution based on one of Pixel’s certified partner’s content management systems. Each restaurant was given the choice of whether their digital menu was created through the use of a video wall in 4 x 1 or 3 x 1 configuration or, in smaller locations, a single 46 or 55 inch landscape display. Whichever option was selected, the system and content on it could be fully managed and remotely updated in real-time.
For the video wall options, Samsung VM series screens were employed due to their image quality, high haze, 3.55mm content-to-content narrow bezel and the availability of the 46” panel size, which fitted the majority of restaurant counters.
To power and manage the motion graphics on the displays, we employed a single multi-output discrete media player and CMS license, to ensure maximum performance, reliability and data security.
The combined size of the screens in their video wall configuration creates a large space which can be used to display takeover content - for those all important brand messages or product launches.
In addition to the menu boards, Pixel provided a display dedicated to order status communication, keeping customers informed and the team able to focus on delivering great service.
The technology
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4 x 1 or 3 x 1 video walls configured for digital menus
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Samsung VM series displays with 3.55mm narrow bezels
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Discrete multi-output media player
What now?
Pixel continues to provide digital managed services to each Chicken Spot location, quickly deploying content from various sources across the restaurant chain. Our support team also monitors and maintains this effective digital network, ensuring that everything runs smoothly 24/7.