Most Itsu stores utilise a 3 x 1 landscape display arrangement, which is ideal for menu visibility, providing plenty of space for Itsu’s extensive menu. To ensure consistent performance in high traffic, wide temperature environments, we selected NEC V series displays due to their superior thermal management, durability and overall value.

 

To power the digital menu boards with eye-catching creative content and to allow for perfect synchronisation across the solution, we installed triple output media players. A secondary media player was added and configured to automatically take over playback in case the primary player failed at any particular location. On detection of a problem, the secondary player instructs all of the displays to switch their inputs, providing totally automated recovery and 100% uptime of menu content. 

 

For the initial menu implementation, our creative services and development teams coded and configured assets, so that digital menu board content can be easily managed internally by Itsu, without having to re-render and upload new video files for animated assets. A particularly good example of the approach was the animation of the famous Itsu butterfly, which could be configured through simple X,Y coordinates to fly around the menu, landing on specific locations to highlight promotions