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Itsu

Fully managed digital menu boards with failover redundancy

With over 70 stores in its UK estate, quick service restaurant chain Itsu has worked with Pixel Inspiration for over a decade to create a reliable, scalable digital solution that blends visual impact with operational efficiency.

What we did

We identified and implemented an approach based on a multi screen menu board with a redundant pair of multi-output media players, that laid the foundation for a dynamic and engaging digital menu system across all Itsu locations.

How we did it

Most Itsu stores utilise a 3 x 1 landscape display arrangement, which is ideal for menu visibility, providing plenty of space for Itsu’s extensive menu. To ensure consistent performance in high traffic, wide temperature environments, we selected NEC V series displays due to their superior thermal management, durability and overall value.

 

To power the digital menu boards with eye-catching creative content and to allow for perfect synchronisation across the solution, we installed triple output media players. A secondary media player was added and configured to automatically take over playback in case the primary player failed at any particular location. On detection of a problem, the secondary player instructs all of the displays to switch their inputs, providing totally automated recovery and 100% uptime of menu content. 

 

For the initial menu implementation, our creative services and development teams coded and configured assets, so that digital menu board content can be easily managed internally by Itsu, without having to re-render and upload new video files for animated assets. A particularly good example of the approach was the animation of the famous Itsu butterfly, which could be configured through simple X,Y coordinates to fly around the menu, landing on specific locations to highlight promotions

The technology
  • Video wall based menu solution

  • Triple and quad output media players

  • Automated failover solution with proactive automated input switching

  • Animated elements through code requires no re-rendering of video assets

What now?

The network has been in place for over 10 years, and we continue to provide 24/7 managed services, including remote monitoring and on-site support tailored to each store's needs.

 

Since the original project, we’ve also implemented digital window display totems across a large portion of the Itsu estate, increasing customer attention and store footfall.

Pixel Inspiration UK 

Red, 1 Aegean Road Altrincham, WA14 5QJ

Pixel Inspiration France

5-7 Avenue des gros chevaux, Saint Ouen l’Aumône 95310, France

Pixel Inspiration Benelux

Doornpark 57, 9120 Beveren-Waas, België

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© 2007-2025 Pixel Inspiration Ltd
 

Pixel Inspiration Holdings Limited is a specialist provider of Managed Digital Media Hardware and Software Solutions. Pixel Inspiration Holdings Limited is registered in England and Wales. Company Registration Number: 06354494. Registered Office: Client Support Centre, Walker Park, Blackamoor Road, Blackburn, BB1 2LG​​

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