Home / Work - GHD
ghd’s launch into Boots stores marked the brand’s move into the UK mass retail market. The brand’s goal was to retain the premium, salon-quality brand positioning, while adapting to a busy, high street store environment.
Pixel Inspiration partnered with creative agency Impact Retail, who led the design of the shopper journey and gondola concept. The experience was built around styling outcomes, rather than product specifications, helping customers navigate the range and make more confident and informed decisions.
What we did
Pixel Inspiration helped translate Impact Retail’s creative concept into a practical retail installation, procuring the digital display elements for the new gondola units and developing bespoke LED ticker displays.
The contribution helped ensure the digital components complemented the wider fixture design and ghd’s black-and-gold visual identity without compromising functionality or the requirements of the Boots retail environment.
How we did it
Working from Impact Retail’s creative direction, Pixel Inspiration developed the digital elements into a solution ready for manufacture and installation.
This included bespoke gondola countertops incorporating digital screens and LED ticker displays, alongside gondola-end screens designed to work as part of the wider fixture.
Careful planning of product, screen and fixture positioning ensured each digital element was accurately measured into the gondola design. This helped maintain the clean, premium style of the ghd brand while delivering a practical solution suited to a high-traffic retail environment.
The project demonstrates how well-integrated digital displays can add value beyond visual impact. By bringing together LCD screens, bespoke LED elements and physical merchandising within a cohesive shopper journey, the installation supported product discovery while helping ghd maintain its premium positioning in a new retail channel.
The technology
-
21.5'' Landscape LED Ticker Tapes
-
21.5'' Portrait Ticker Tapes
-
Samsung QMC 50'' displays for gondola ends
What now?
The installation successfully created a premium ghd brand experience within a mainstream retail setting, combining standout visual merchandising, digital engagement and practical functionality.
Boots stores exceeded launch forecasts by 14%, providing a strong commercial indication that the new gondola concept and enhanced shopper experience supported a successful launch into the channel.
