Direct view LED and Backlit LCD are both popular choices for digital signage display solutions. Each offer various benefits over the other, with a wealth of solutions and use cases for both. Whether LCD or LED is better for digital signage depends on the specific use and requirements of the signage.
First up, direct view LED benefits:
Better visibility: LED displays offer enhanced visibility and higher contrast ratios, making them easier to read and view from a distance, even in bright or outdoor environments. They have higher brightness levels and are less susceptible to glare and reflection making them more vibrant overall.
Energy efficiency: LED displays are more energy-efficient compared to LCD displays, as they use less power to generate the same level of brightness in typical use (only the pixels that need to be lit are provided with power). This results in lower energy costs and a smaller carbon footprint.
Longer lifespan: LED displays have a longer lifespan compared to LCD displays. They can last up to 100,000 hours or more, while LCD displays typically have a lifespan of 50,000 hours or less. LED is also more easily repaired, with modules being replaced on site by a single engineer and fixed off-site. This means longer service life and lower overall costs over time.
Flexible design: LED displays can be made thinner and more lightweight than LCD displays, which makes them more flexible to accommodate varying installation requirements, including curved or irregular shapes. This flexibility makes LED a much better choice for deep integration into the architecture of a space.
Better viewing angles: LCD displays typically have better viewing angles than LED displays, meaning that the image can be viewed clearly across a wider range. This can be important if the signage is being used in a location where the audience needs to view the display’s content from a greater range of positions.
Price: LCD screens are typically less expensive than Direct View LEDs, certainly when compared in resolution per square metre terms, although if damaged they cannot be repaired by a modular approach, but instead the whole display must be replaced.
Resolution: Clarity and detail of content depends on the resolution of the panel used in the display. LCD Displays typically have a higher resolution of pixels per square metre of display than LED screens meaning a viewer can observe the display at a closer distance without seeing the pixels – LED is quickly catching up, but at a price!
Simplicity: These commercial grade LCD displays are reliable, effective and offer relatively straightforward installation requirements, including single-screen installs right up to huge video wall arrays. They can also be purchased from multiple big brand OEMs and typically are readily available with short lead-times.
In our opinion, direct view LED displays will soon become the primary choice for the majority of digital signage projects, but as things stand right now, their price means that they’re typically the first choice only where their many architectural benefits outweigh their additional costs.
Ultimately, the choice between LCD and LED for digital signage will depend on the purpose of the project, the initial budget available, and the environment you plan to incorporate the installation in.
Ready to bring your in-store customer experience to life, but not sure whether to choose LCD or LED displays? Talk to us about digital signage today.