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For travel agencies and currency exchange bureaus paying premium rents in prime locations, every customer who walks past your window without entering represents revenue you can't recover.
Meanwhile, your rates change by the minute, but static window displays don't. Digital signage solutions help ensure your physical premises deliver the maximum possible return.
Capturing the Modern Traveller
Online travel agents and comparison sites have trained customers to expect instant pricing and availability. An advantage physical travel retail has is its immediacy and personal service, but requires footfall to capitalise.
The solution is simple, but not easy: link real-time holiday inventory/availability and live exchange rates directly to your window displays. When a last-minute deal becomes available at 2pm on a Tuesday, your window should already be promoting it before your competitors have opened the email from head office. When the euro drops below a threshold, your window should be highlighting it to every person who walks past.
This is what Pixel Inspiration does for leading travel and foreign exchange (FX) brands. We've been working with travel operators for 20 years, and we understand that your windows are just as important as your salespeople.
The Window Is Your Store
Your window real estate costs more per square metre than any other part of your branch, yet most travel retailers are still using printed posters that were designed months ago. High-brightness digital displays solve two problems simultaneously: they remain perfectly visible in direct sunlight, and they can change their content every few minutes to stay as relevant as an internet search.
Smart content adaptation means your messaging adapts throughout the day as inventory and rates change. We can integrate with virtually any data provider, including highly proprietary legacy systems – this means your digital signage doesn’t have to be managed as a different channel – it simply becomes a new window for customers into your world of data. In a previous travel retail project , we even configured the digital window to email the store sales team when the display began to promote a limited availability offer, ensuring staff were always aware of what was being promoted to customers outside.
Accurate & Compliant Exchange Rate Boards
Manual rate boards create three problems: they're time-consuming to update, prone to human error, and impossible to audit retrospectively. When you're handling customer funds under FCA oversight, any one of these problems represents a risk you shouldn’t have to take.
Automated digital systems pull rates directly from your approved data sources – whether that's your EPOS system, a cloud-based feed, or a direct cable connection to your till infrastructure. The rate displayed on your board is always the same rate your staff see on their screens. When rates change, FX boards change- no manual intervention required.
Pixel manages large estates of digital signage for major financial institutions such as Lloyds Banking Group, Tesco Insurance and Money Services and Sainsbury's Bank, maintaining 24/7 accuracy, regulatory compliance, and maximum system uptime across hundreds of locations. The technology ensures consistent brand appearance whilst eliminating the operational burden of manual updates. As you’d expect, we’re registered with FSQS for additional peace of mind.
Trusted by Leading Travel and FX Brands
We supply screens, but more than that, we manage them. That’s what makes Pixel different: we become part of your team, taking responsibility for everything signage related.
For Sainsbury's Bank, we manage their complete digital rate board estate across hundreds of branches. The system integrates with their core banking infrastructure to ensure every rate is accurate, compliant, and displayed according to their brand standards. Our 24/7 remote monitoring detects issues before customers notice them, and our nationwide fiel
d support team resolves any hardware problems outside trading hours.
We provide all resources internally to keep quality high, with over 100 full time staff in the UK, we have the scale needed to properly manage and support some of the largest networks of digital signs in the UK and Europe.
Efficiency and Growth
In travel retail, the difference between profit and loss often comes down to operational efficiency. When your margins are thin, small improvements compound quickly.
Digital signage saves time by eliminating manual content management. Your team stops printing, laminating, and changing posters, and are freed up instead to focus on serving customers. Plus, thanks to improved content delivery, those customers are already interested, because they've seen relevant, timely offers before they even walk inside.
Conversion rates improve when you can capture impulse bookings with last-minute deals that appear in your window within minutes of becoming available. Transaction size increases when you cross-sell related products alongside exchange rates – travel insurance next to popular holiday destinations, commission-free currency alongside business travel offers.
Operational Control and Integration
Behind every screen is a complete integration between your existing systems and our managed infrastructure. Our team handles everything: we link your booking engines and rate feeds, configure content templates according to your brand guidelines, deploy hardware across your estate, and provide 24/7 remote monitoring with on-site support when required.
From your perspective, you gain the ability to adapt your strategy across hundreds of screens simultaneously without dedicating internal IT resources to site-level troubleshooting.
Our solutions integrate with your EPOS infrastructure, your rate providers, your inventory APIs engines, and your compliance requirements. They work reliably, update automatically, and require minimal to zero manual input to provide years of uninterrupted customer communication.
The Digital Signage Experts
Pixel is an award-winning provider of high-performance managed digital signage services. With over 20 years' experience in the industry, we're one of the most respected names for digital signage solutions in the retail and hospitality sectors.
Our people are completely focused on ensuring your customers have the most engaging, illuminating and enjoyable experience when they're with you. We work closely with you to bring your ideas to life and make sure the solution delivered does exactly what you want. With dedicated project managers and a nationwide network of service engineers, you can rely on Pixel for the inspiration to take your customer engagement to the next level.
