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Most retailers underestimate the amount of ongoing operational work involved in running a large estate of digital screens. From guaranteeing that a qualified person is on hand to make changes and fix issues quickly to managing and mitigating potential security issues, there’s no doubt that retailers can fall into the trap of installing digital signage without the correct supporting infrastructure in place.

Since the dawn of the digital age, retailers have made determined efforts to harness the potential of new screen technology to enhance their customer journeys, brand engagement and product sales.

Although often overlooked, font choice says a lot about how a brand wants to be perceived and can be a deciding factor for people reading...